Moralis joined a pretty crowded web3 infra market in 2020, and it's already become an important player serving projects such as MetaMask and Polygon. How did they do it? I talk with Ivan, Moralis Co-Founder, who shares the backstage perspective of their last 2 years. If you don't want to miss our episodes, subscribe to our Substack and get an e-mail whenever the new episode comes out: https://web3talks.substack.com/ TIMESTAMPS: 0:38 Who is Ivan & Moralis, and what got him interested in blockchain 3:52 How their web2 experience inspired them to start Moralis 4:40 Why they entered a crowded infrastructure space with many already established players such as Alchemy, Infura & QuickNode 7:25 Why it’s hard to bootstrap infrastructure business and how they leveraged their online education platform to grow it 9:29 How not thinking too much helped them to start and grow 11:29 How their SDK & APIs help developers to better understand on-chain events 14:51 Why their onboarding process has quite a lot of friction 17:50 How they build strong relations with developers via free education, hackathons & Discord 20:27 How their YouTube channel & hackathon helped to acquire their first users 21:30 How they managed to grow the 100% remote company from 0 to 90+ people in 2 years 24:44 How being upfront about their way of working helped them to recruit the right people 27:08 Why cutting down features was hard and what they learned on the way 28:44 How do they decide what to include in their SDKs 29:48 What does he think about centralization risks by using centralized infrastructure 34:03 Why team building was the biggest lesson he learned from running Moralis 37:45 What would he fix about web3 with the magic wand 39:40 What has been the most interesting project he has seen 42:26 Why craziness of the crypto industry makes Ivan laugh 44:14 Where to learn more about Moralis 44:32 Guest ideas