Julien has been building tools for membership NFTs since 2018, long before the NFT boom. What were the early days of the NFT market? How dogfooding helped them to acquire their first users? How they organized ticketing with Unlock for EthCC? What they've learned from running a DAO program? This and more in our conversation with Julien Genestoux, Founder & CEO @ Unlock Protocol. *** Follow Web3 Talks on Twitter: https://twitter.com/web3talks/ Get 15% off your EpicWeb3 conference tickets by using the WEB3TALKS code:https://www.epicweb3.com/ Mint free episode NFT (pls share your e-mail address so we can let you know when it gets utility!): https://web3talks.xyz/nfts/ *** TIMESTAMPS 0:59 Who is Julien Genestoux and what does Unlock Protocol do 3:21 Julien's experience with RSS & Medium 5:42 Early Unlock MVPs 7:56 How does NFT expiration work? 9:13 How they've been educating people about NFTs since 2018 14:37 How Unlock acquired their first users? 16:32 How they came up with the idea of rebranding NFTs 17:48 What's their process of coming up with UX-friendly solutions like wallet-less airdrops 21:56 Message from OrangeDAO 23:17 How their ticketing partnership with EthCC worked 27:55 Why crypto subscriptions aren't widely adopted yet 32:34 How they transformed part of their operations into a DAO 38:24 What have they learned from running a Grants program 43:02 How they managed their token's value dropping during the bear market 45:58 What kind of metrics do they follow 47:49 How they world of memberships would look like if Unlock succeeded 49:49 Biggest surprises when building Unlock 52:12 What would he build if he wasn't building Unlock 53:42 Where you can learn more about Unlock 53:56 Guests ideas