The ARt of Teaching AR Marketing with Prof. Joachim Scholz This episode dives into what students are learning in Prof. Scholz AR Marketing class at Brock University. Prof. Scholz discusses how they are breaking new ground in AR Marketing. He’s teaching what is AR and how to maximize engagement, but the core of what the students work on is an AR brand label for a winery & the customer experience. The focus is on how customers respond to their AR experience. How do we encourage customers to experience these new worlds & explore AR? Joachim Scholz is a marketing professor at Brock University who specializes in augmented reality marketing, social media controversies, and branding in digitally-infused and hyper-connected societies. He published the first-ever conceptual article on augmented reality marketing in 2016, which won Business Horizons’ Best Article of the Year award. Connect: LinkedIn MarketingSquad.net